Ian Schrager, the entrepreneur, hotelier and real estate developer, has introduced his transformative new PUBLIC hotel to New York City. Refined, sophisticated, smart and simple, PUBLIC’s fundamental premise is ‘luxury for all’ and the hotel is built on four key pillars: service, style, unique experience and value.
PUBLIC has challenged the definition of luxury. It no longer reflects how much something costs; it is about experience and how something makes you feel. PUBLIC has democratized luxury and it is now available to everyone.
“I truly believe that everyone deserves a one-of-a-kind experience that lifts their spirits and makes their heart beat faster, one that elicits an emotional response…and to deliver this at a reasonable price point is even more on the mark for today’s savvy and sophisticated traveler,” says Schrager.
By understanding how to create these one-of-a-kind experiences where a hotel is more than just a place to sleep, Schrager has created a completely new luxury brand that promises innovation, fun and style whilst being affordable to everyone.
Service and comfort are at the heart of PUBLIC, and these elements were completely rethought for the modern traveler. “I recognized that there are things people just don’t need or want anymore at a hotel…services and amenities that are pointless and no longer matter. We live in a modern world. The services should reflect our modern way of living. People want a really comfortable bed, but they could care less about sheet thread count. They want great coffee, but delivered fast and hot, not in fine bone china,” Schrager says.
At a time when technology is an essential element to everyday life, new technology needed to be seriously considered at the hotel and it has been well planned throughout. The hotel prides itself on the fastest Wi-Fi in the city, which is free throughout, cell phone service that works everywhere, mobile and self-check in, mobile key, Apple TVs in every room to watch what you want from your own device, online food ordering and a state-of-the-art chat bot. Other thoughtful details include 12 easy to reach outlets and USB ports in all guest rooms and communal workspaces so that anywhere in the hotel can be used as a personal office.
Great design, an inevitability from Schrager, is evident throughout PUBLIC. The style is personal, provocative and flamboyant, whilst being simple, refined and sophisticated. The public spaces are designed to bring people together and create a community and the 367 guest rooms, like cabins on a yacht, have everything a guest could need and want with no unnecessary elements.
The food, beverage, meeting and entertainment spaces at PUBLIC have been thoughtfully considered to reflect the modern lifestyle. The best of New York food and world food is the idea behind Jean-Georges Vongerichten’s PUBLIC Kitchen and LOUIS, both with healthy and organic eating at their core.
PUBLIC Kitchen is the hotel’s main restaurant featuring a smoker, wood burning oven and wood burning grill as the focal point. The food reflects cultures that make up the eclectic mix and melting pot that is New York City and ranges from spicy Korean chicken to hot pastrami sandwiches, sushi and Dim Sum to the best hamburgers, hot dogs and pizza in the city.
LOUIS, part grocery, part luncheonette, part coffee shop and part market rolled into one is the alternative, serving gourmet, reasonably priced ‘slow food’ in a fast, friendly casual counter service manner.
The three bars, Diego, The Roof and Lobby Bar each have their own unique vibe and personality. The spaces provide the ultimate in socializing with lushly landscaped gardens, multiple communal workspaces, private event rooms and jaw-dropping 360-degree unobstructed views of the city.
Public Arts, the first new idea since Studio 54 forty years ago and the embodiment of a nighttime renaissance, is another new and innovative offering at the hotel. It’s a progressive, avant-garde multimedia performance space like no other, that will be home to the most cutting edge cultural programming including: film screenings, theatrical and dance productions, intimate musical performances, art exhibitions, lectures, talks, readings, product launches, comedy and amateur nights.
With PUBLIC, Ian Schrager has created a new hotel in the heart of the city to serve as the ultimate resting place for the modern traveler. For further information and to book a room visit the PUBLIC website.